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#GRIDS FOR INSTAGRAM STORIES HOW TO#

Instagram Stories also provide an excellent structural tool to save and showcase evergreen content. Stories – with their unpolished, authentic feel – fuel affinity. Connect with your audience using live, real-time videos.Then tap “Add post to your story.” The account holder will be notified that you shared their post in your Stories. TIP: Tap the little paper airplane under a post you like from an account you follow.

Share other accounts in Stories to build reciprocity and goodwill.

Lean into the short video option (max 15 seconds).

People drop off after five to seven slides.

Use Stories to nurture relationships with customers.

Here are four suggestions as you get started: Rougher edges can endear you more to your audience. With Stories, you can relax the brand aesthetic. #Instagram Stories are you at home in comfy clothes, says via #SocialMedia Click To Tweet Instagram Feed is your brand dressed to impress. If your Instagram Feed is your brand in a business suit – dressed to impress, Stories are you at home – in your comfy clothes. The fleeting, ephemeral nature invites a lighter approach. Stories compel users to check them out because they disappear after 24 hours. Don’t miss making your brand a favorite of your target audience. I have my favorite stories creators – old friends, co-workers, and a few brands.

I’m in good company with a half-billion other users who view Instagram Stories every day. , like your audience, can’t resist the little red circles at the top of her #Instagram. I don’t know about you, but I can’t resist the scratch-and-win, you-never-know-what-you’re-going-to-get little red circles at the top of my Instagram (#yougotme). Instagram Marketing: 4 Features You Should Be Using.

#GRIDS FOR INSTAGRAM STORIES HOW TO#

How to Create Visual Content That’s Worth a Thousand Shares.

Provide a variety of content to engage your audience.

Leverage captions to communicate depth.

Keep your feed on brand with a consistent aesthetic.

Need help trimming video from your phone? Here’s a how-to for iOS and Android. Shopify’s 9-grid feed includes four videos and all fit the Shopify look and feel (brand colors, merchant faces, simple illustrations). Consider trimming the video to begin with an on-brand shot or edit to show the most important or compelling imagery at the beginning. What about video? Instagram allows up to 60 seconds of video in your feed. #Instagram followers pay attention because of the images, but they stay because of the captions, says via #SocialMedia Click To Tweet Direct them to act on issues they care about. Provide doable steps to help them reach their goals. Use captions to teach your followers the things they want to learn. Instagram followers pay attention because of the images, but they stay because of the captions. You must nail the image aesthetic, making them on-brand and compelling.Īnd here’s the secret: Words also have a key role in the feed. Your images are what will ensure that they stick around. (A ton of resources describe how to get more Instagram followers or attention, but the big three are hashtags, beautiful images, and audience engagement.) Get more #Instagram followers by using hashtags, beautiful images, and by engaging with your audience, says via #SocialMedia Click To Tweet It’s also the source of ongoing curated content for followers and fans to visit and revisit, hopefully, many times.įocus on people who already found their way to your posts or profile. It provides new people an at-a-glance sense of your message, product, or services. It is your chance to convey with images what your brand is about.Īs your Instagram home base, your feed does double duty. Think of the Instagram feed as your Instagram homepage.

How to Engineer Your Brand’s Instagram Success Story.

Instagram Marketing: Social Media Experts Share Top Tips.